zaterdag 8 november 2008

Cheap, Self-Assembling Optics

Researchers have made new nano building blocks for optical computing and solar-cell coatings.


Researchers at the University of California, Berkeley, have created nanoscale particles that can self-assemble into various optical devices. By controlling how densely the tiny silver particles assemble themselves, the researchers can make several different kinds of devices, including photonic crystals. The self-assembling materials could be made cheaply and on a large scale. As a result, the silver nanoparticles could be used to make metamaterials, color-changing paints, components for optical computers, and ultrasensitive chemical sensors, among many other potential applications.

Led by Peidong Yang, a professor of chemistry at Berkeley, the researchers have demonstrated that they can use the nanoparticles to increase the sensitivity of arsenic detection by an order of magnitude. They also made a very robust kind of photonic crystal called a plasmonic crystal. These new structures are "similar to photonic crystals, but better," says Peter Nordlander, a professor of physics at Rice University, who was not involved in the work. Photonic crystals allow some wavelengths of light to pass while filtering out others. They're used commercially to coat lenses and mirrors and in optical fibers; they could also be used in optical computers.

The silver nanoparticles that make up Yang's structures are octahedra with sides of about 150 nanometers; they are very regular in shape and size. Crystal structures made up of these nanoparticles can be made when the particles are simply placed in a test tube filled with water and allowed to pack together. When the water evaporates, a crystal structure remains.

Yang says that the simplicity of his group's process is important. Most nanostructured materials are made from the top down using lithography, which makes them hard to manufacture cheaply and on a large scale. In contrast, Yang's particles are grown in solution. And most self-assembled structures are made up of relatively small particles, says Paul Braun, a professor of materials science and engineering at the University of Illinois, Urbana-Champagne. Larger particles like those used by Yang's group have better optical properties, he says. "This is the first paper demonstrating high-quality self-assembly of metal particles [of this size]," says Braun of Yang's work, which was published in Nano Letters.

When the silver nanoparticles are loosely packed, the structures behave like photonic crystals, allowing some wavelengths of light to propagate and stopping others. When the nanoparticles are densely packed, the structures take on entirely new optical properties, behaving as so-called plasmonic crystals. At the edges of the silver particles, surface energy waves called plasmons become concentrated. Just as photonic crystals allow some photons to pass while restricting others, the new crystals control the flow of the energy contained in light in the form of plasmons. Nordlander says that this phenomenon enables the Berkeley structures to interact with light much more strongly than traditional photonic crystals do. For this reason, he says, the structures should have even more applications than photonic crystals.

Technology tunes into our emotions





Computers that read facial expressions may help in caring for the aged (Image: iStockphoto)
A technology that can recognise anxiety in people is being developed by an Australian computer scientist.

Australian National University researcher Gordon McIntyre says the technology could be applied in a range of areas from aged care to driver safety.

McIntyre, a PhD student from the Research School of Information Services and Engineering, is working on a computer system that detects anxiety by analysing a person's speech and facial expressions.

Changes in speech rhythm and pitch and any quavering in the voice are picked up by speech recognition software.

While changes in facial expressions are tracked using artificial neural networks, which mimic how the brain processes information.

In developing the project, McIntyre plotted 65 landscape points on the face that change during various emotional states, such as the eyebrows, lips and nose.

The computer determines emotions by measuring changes in the location of these landscape points compared to an average or expression-free face.

McIntyre says work by body language scientists such as the University of California, San Francisco's Professor Emeritus Paul Ekman, suggests an anxious face will often show contracting eyebrows, a tightening of the upper lip and a deepening of the furrow between the nose and lips.

"We build up an average shape of a face from a database," McIntyre says. "And then measure the difference between an average face and one that is subject to the emotion."

Two types of anxiety

McIntyre, who is working with psychology colleagues to develop the program, says there are two types of anxiety.

Long-term anxiety is more easily recognised via facial expressions, while short-term anxiety is revealed through speech.

One of his major hurdles is the lack of anxious face samples from which to develop a template image of the emotion.

McIntyre plans to create his own database with the help of ANU's School of Psychology.

He hopes to run a series of experiments next year where anxiety will be induced in participants through computer games or dialogue.

Their speech and faces will be recorded for inclusion in McIntyre's database.

According to McIntyre, Australian Bureau of Statistics data show one in every 10 Australians suffers from an anxiety disorder.

He says a computer that can detect anxiety could be used to help train medical practitioners to recognise the condition and to monitor patients not able to communicate their needs clearly.

"The important thing is to get something working to show people what can be done and then let them look at the situations where it might fit," he says.

MO Laptop




If you are very particular about the design of your book, then this product is surely for you. “Mo” is the redefined notebook PC designed for customizing each and every cover to fit the style of the owner. You just need to touch the screen in order to read or make any kind of changes in your book. This product allows for adaptation to users specific needs and interests as well as offering a convenient way to organize files. The customize cover allows the user to show his/her identity and can build a long lasting relationship with the product. It has unique backward folding design that allows you to use it as an alarm.




dinsdag 28 oktober 2008

Innovation Comes in All Sizes.



Innovation Comes in All Sizes.It Is Often the Result of Combining Two or More Ideas to Create a Third One

Innovation, in today’s chaotic business environment has emerged as the primal strategy for driving faster growth, increasing revenue share and even survival! It is increasingly becoming a fundamental factor helping companies cope with disruptive technologies, short product lifetimes, super low cost competition, the need to replace products sooner and the ammunition to face new competition. Innovation is simply not about inventing, re-inventing and churning out new ideas.


And, it doesn’t just create new products or services. It unlocks hidden value in existing ones – thereby reinvigorating a business without completely reinventing it. It is a disciplined process by which an idea is generated that result in significant economic value creation and improved customer experience.


Innovations are based on combining ideas in creative new ways by design or accidents or both. Forbes magazine came up with an interactive list of the top 85 innovations that changed the way we live and do business and on that list it includes frozen food as the top innovation of 1924, appropriately followed by the microwave in 1947 and the first electronic digital computer in 1942 and, of course, Pong in 1972. These are no questions big invention as well as big innovations that change our lives. Companies are always for big innovations that include earth shattering new products that will leave the competition in the dust. It is east for them to overlook small innovations, which bring incremental additional income or – more likely – result in relatively small but nevertheless significant cost savings.

Toyota is a good example of an organization bringing not only big but also small continuous innovation to their products. Many of Toyota's innovations are small and are often about improving the efficiency of their just-in-time logistics. But the results have been very big: Toyota is consistently one of the most – if not the most – profitable car companies in the world year after year.


Whether it is big or small innovation, it is often the result of combining two or more ideas to make a third then two plus two can equal five. In the ancient world one of the great discoveries was that by combining two soft metals, iron and tin, you could create a strong alloy, bronze. In a similar way combining two minor inventions, the coin punch and the wine press, gave birth to the mighty printing press. It is kind of a cook making fusion dishes. The difference here is deciding ‘what’ to combine and the ‘how’ too.

Celebdaq is a weird combination that worked for the BBC is their celebrity stock exchange. On this site you can take a future option on the media coverage for your chosen celebrity and then watch your option rise or fall in value. By marrying Hello magazine and financial spread betting the BBC has created a radical innovation that is proving very popular.


Nearly every new idea is a synthesis of other ideas. So a great way to generate ideas is to force combination possibilities. Get your team together and let them play with mesh-ups from wildly different sources. Take it to the extreme. How could you combine your key concept with random products, services, places, personalities, etc? The more bizarre the combination the more original the ideas that are triggered. Innovation needs random sources of inspiration, anything from watching people to strange noises from your air conditioner.

Here's one innovation story. Viennese composer Frank Schubert often found musical inspiration in his coffee grinder. The chaotic pitches and rhythms it made often suggested themes to him. He'd find himself grinding coffee, hear something "original" and go straight to the piano to hunt for the notes and phrases that sounded like the patterns the grinder just made. This kind of hearing is akin to what psychologists call "clang association." So net time if you neighbor is making lots of noises, you can start seeing (hearing) them as sources of innovation!

Original Post: http://mootee.typepad.com/innovation_playground/2008/10/innovation-comes-in-all-sizes-it-is-often-the-result-of-combining-2-or-more-ideas-to-create-a-third-one.html

Now Google Wants Our Brains

Now Google Wants Our Brains
Those of us in the web marketing and search arena both love and fear Google. Google, directly or indirectly, makes us money and can send our sites millions of visitors; on the other hand, Google knows a LOT about us. Their Toolbar, Analytics, Adsense, Gmail, and, of course, Search are all happily gathering petabytes of data about our behavior. Now, Google is employing neuromarketing technology to peer inside our brains:

In a study released Thursday, Google and MediaVest used NeuroFocus findings to show that overlay ads appearing in YouTube videos grab consumers’ attention and boost brand awareness…

To that end, the NeuroFocus research conducted in May looked at the reactions of 40 people to YouTube InVideo overlay and companion banner ads from a cross-section of MediaVest advertising clients…

The study revealed that viewers found overlays “compelling and engaging,” generating high attention and emotional engagement levels across different brands and types of video. On a one to 10 scale, the ads scored a 6.6 in effectiveness, which is considered showing “a high effect.” [From Online Media Daily - Google: This Is Your Brain On Advertising by Mark Walsh.]

Having a high profile, tech savvy firm like Google not only sponsor a neuromarketing study but trumpet the results to the public is indeed a good thing for both Neurofocus and the industry. As is common with so many neuromarketing studies, this one didn’t actually tie ad viewing to eventual consumer behavior, but focused on the emotional activation caused by the ad. That’s not all bad, though - just showing that these overlay ads are processed by the brain is good news for Google and others promoting them as a viable advertising strategy.

Over at WebProNews, Jason Lee Miller finds the combination of brain research and marketing “disturbing,” but points out that the research does show that just counting clicks is a poor measure of the effectiveness of advertising. Garrett Rogers at ZDNet notes, “The research presented definitely makes InVideo overlay ads look like a compelling option for advertisers. It will be interesting to see how long it takes before it really catches on.”

Cheers to Google for thinking outside the box and using neuromarketing to prove the effectiveness of new and perhaps less intrusive ways to deliver ads.

Original Post: http://www.neurosciencemarketing.com/blog/articles/google-neuromarketing.htm

Fear & Creativity: Responses to Modern World


Fear & Creativity: Responses to Modern World

Research by the British firm Henley Centre labels the modern world ‘the risk society,’ because there is so much uncertainty, change, and a loss of traditional institutions and support structures.

The modern world evokes two powerful and very different responses from people. Some react to change by becoming afraid to take risks, pessimistic, and constrained in their lives, and they therefore feel the need for more security.

But many individuals also feel they have the power and freedom to live as they want and to shape their own lives. They embrace risk and assert control in their lives. They feel free, and they are optimistic. They turn to creativity and the desire to create and experience new things.

Almost everyone experiences both at one time or another, and many of us switch between these feelings, depending on what’s happening at any given moment. But these two psychological models have a strong impact on choices that we make as consumers, voters, and members of society.

The Virtual World: Living a Second Life


The Virtual World: Living a Second Life


What if you were too frightened to go outside of your house? Then what? Well, you might be able to live a decent life in the virtual worlds like Second Life. Perhaps it would even be an interesting one.

And even if you’re not exploring the virtual possibilities out of fear, you may still find a lot of interesting things there to entertain and educate yourself. But you could also just find experiences to reinforce your existing world view.

There are now people in Japan, primarily young people, who stay in their rooms 24 hours a day, afraid to leave, and spending all their time in online worlds. This is an extreme reaction to the stresses of the modern world, to be sure, but the fact that there are enough of these people to constitute a trend gives us a glimpse of the how people can be psychologically damaged by modern society.

And many companies are experimenting with Second Life to conduct meetings, so that people don’t have to travel. British Petroleum has its own private island in Second Life where an advanced research group is experimenting with meeting spaces and project team rooms.

If people stopped going to real meetings, and only went to virtual ones, what would happen to the travel industry?